New Year, new website?

It takes less than 15 seconds for the average user to form an opinion about your website and decide whether to stay or go.

So, how are you going to hook them in?

You can have the most beautiful, all singing, all dancing website, but if the content is poor, potential users will be out the door by the time you’ve refreshed those analytics!

At Belle Copy, we WRITE our way to website success. Here are a few of our top tips…

· Understand your objective for each page before you begin writing. It will help you keep focused and succinct.

· Condense what you do and why you are superstars at doing it into one or two short, compelling sentences. Now, let that be the first thing users see. You don’t have time to beat around the bush so tell it straight.

· Use clear headings, clean font and short paragraphs. Users need to be able to scan pages FAST.

· ‘Show them, don’t tell them’. Users are convinced by other happy customers so make sure you showcase your successes. (Check out our ‘Why choose Us’ page to see how we’ve let our clients do the talking – it’s so much more powerful).

· Keep users wanting more by using clear ‘Call-To-Actions’ such as ‘Learn more’ or ‘Join’ buttons or including a link to a video or article on another page. This will encourage them to remain on your website longer.

· Create regular new content. Whether that’s adding new products or writing a weekly blog to highlight your expertise, keep it fresh. It encourages return visits and is also invaluable for your SEO.