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NEWS & VIEWS


(Not) Born to be Queen
How many times have I heard my daughter say, ‘I want to be a princess when I grow up'? And my response has always been the same…’you...
Belle Copy
Sep 12, 2022
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From tragedy to triumph - the story of Sir Ben Helfgott
Today, on Holocaust Memorial Day, we’re sharing the extraordinary story of Holocaust Survivor, Sir Ben Helfgott. Having worked with the...
Belle Copy
Jan 27, 2022
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If you don’t read this, you’ll regret it…
Imagine if you received an email with this title as the subject line. Odds on you’d open that email. Pretty quickly. Because you’d be...
Belle Copy
Nov 10, 2021
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The day the internet broke
Monday was a manic day at Belle Copy HQ. We were making final changes to a fabulous new website which was going live this week. We needed...
Belle Copy
Oct 7, 2021
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Wednesday's Wondrous Words
As anyone knows who’s been following us over the years, Belle Copy bemoans the use of unnecessarily long prose in copywriting. It’s just...
Belle Copy
Jul 28, 2021
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The dark side of 'sharenting'
On our Instagram page, we have a regular weekly feature called 'Wednesdays Wondrous Words'. This is usually a light-hearted exploration...
Belle Copy
Apr 12, 2021
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She was just walking home
On Sunday, I hopped on my spin bike for a ‘Mother’s Day’ class and within minutes I found myself struggling to breathe, overcome with...
Nikki Saunders
Mar 15, 2021
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Selling without the 'sell'
We hate to sell. Which sounds kinda weird coming from copywriters, right?? What we mean is we hate the heavy-handed sell. The blatant, in...
Belle Copy
Feb 28, 2021
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Why blogging is a 'no-brainer' for your business
This week is all about blogs for Belle Copy. We love writing blogs as it‘s an opportunity to really get our teeth into someone else’s...
Belle Copy
Feb 2, 2021
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What separates a good CV from a winning CV?
The $64,000 question. At a time when recruiters are seeing more CVs flood their inbox than ever before, how do you make sure YOUR CV...
Belle Copy
Jan 10, 2021
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New Year, new website?
It takes less than 15 seconds for the average user to form an opinion about your website and decide whether to stay or go. So, how are...
Belle Copy
Jan 1, 2021
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The beauty in ‘BREVITY’
In 1940, as war raged in the skies above Britain, Prime Minister Winston Churchill sent a memo to his War Cabinet pleading for ‘brevity’....
Nikki Saunders
Dec 13, 2020
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The dreaded 'writer's block'
Everyone gets writer’s block at some point. No matter what you do, or how hard you try, the ideas just won’t flow. At which point, it’s...
Nikki Saunders
Dec 8, 2020
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So you’re a copywriter? And what is that exactly?
Do you have one of those jobs where people nod and smile when you say what you do but in reality, they don’t really have a clue?! Then...
Nikki Saunders
Nov 18, 2020
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A word to the wise this Christmas
How is it almost Christmas already? Well, obviously this year has basically been a write off anyway. But all the same, it’s only 6 weeks...
Nikki Saunders
Nov 13, 2020
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The Belle Copy website...finally!
It's only taken 5.5 years! I remember when we set up Belle Copy. I actually laughed at my tech guys when they told me that most of their...
Nikki Saunders
Nov 12, 2020
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